Field guides to AI search optimization

Practical guides to the information AI assistants look for, the details customers need, and the changes you can make to your website.

Page checkExample

Page review Make every important
detail easy to find.
What you offer ✓ Present
Who it helps ✓ Present
What’s included ↗ Needs detail
Next: explain what your company’s service includes.
Spot the detail a customer is missing.

Guides

AI search optimization: the definitive guide

AI search optimization end to end: how assistants actually retrieve pages, the four levers you control, measured before/after numbers, and how to track it.
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Answer engine optimization: how to be the source of the answer

Improve answers about your business with useful content, current sources, accessible pages and a repeatable measurement workflow.
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GEO vs SEO: what actually changes, and what does not

Compare GEO and SEO by customer questions, shared content work, retrieval paths and the evidence needed to measure each surface.
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AI visibility tools: how to choose one that measures something

Compare AI visibility tools by their evidence, workflow and value: answer monitoring, content improvement, retrieval checks and reporting.
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LLM SEO: what transfers from SEO, and what does not

A practical LLM SEO audit: customer questions, source quality, response checks, useful client deliverables and ongoing measurement.
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llms.txt: what it is, how to write one, and whether it works

Learn what to put in llms.txt, where to publish it and how to maintain useful links and guidance alongside your business website.
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What is agentic commerce?

What agentic commerce means for buyers and businesses: information, authority, supported operations and practical steps to prepare.
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AI shopping agents: what they are and how they read your store

What AI shopping agents are, how ChatGPT, Claude, and Perplexity fetch and compare product pages, and how to see agent traffic on your own store.
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How to get recommended by ChatGPT: a merchant’s guide

Make your buying information easy to retrieve, extract and verify. Measure agent requests and referrals to see the results on your own site.
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Answer engine optimization tools: a 2026 buyer’s guide

A 2026 buyer’s guide to answer engine optimization tools by category: visibility trackers, content optimizers, and serving-layer infrastructure.
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AI agent user agents: a field guide to request identification

Real AI agent user agent strings (ChatGPT-User, GPTBot, claude-code, PerplexityBot), the exact headers each one sends, and how to detect them properly.
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Shopify agentic commerce: a practical readiness guide

Prepare Shopify product data for agents, configure the Rebilder app-proxy adapter and verify the responses and supported operations.
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The agentic commerce protocol landscape: ACP, UCP, and MCP

ACP, UCP, and MCP explained: what each agentic commerce protocol covers, how the integrations fit together, and how merchants can prepare.
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llms.txt generator

Build a spec-shaped llms.txt file in the browser — add your site name, description, and links, then copy or download it.
Open the generator →